The role of a Community Manager has been loosely defined. The responsibilities vary company to company and especially depend on how large the company is. The smaller the company, the more responsibility. A general definition of a Community Manager is someone who uses online networks to be the voice of the company to the community and the voice of the community to the company (Social Media Today). Most CMs interact with the community which typically involve crisis management, customer service, dealing with complaints, etc.
My experience as a Community Manager began while I was a Managing Editor for a blog that focused on topics young girls like to discuss: fashion, beauty, celebrity gossip, etc. Not only was I creating and editing content, I handled all the complaints, tried to keep the comments positive on controversial posts, and even created a weekly feature highlighting some of our most active readers. The role really transformed into the community aspects as the site grew and of course there were some controversial posts to keep that readership growing. Being a CM you need:
- Patience... a whole lot of it!
- A positive attitude
- An ability to stay calm under pressure
This isn't to say that there aren't some guys who can be successful in a Community Manager position but as you can see by this Infographic, there are 68% women. Why I think women tend to be more successful in this role is because:
- We are more caring. Perhaps it's our maternal instincts but we tend to want to nurture and care for others.
- We are good listeners. Women are better listeners and we will hear someone out if they have a complaint.
- We are natural multi-taskers. Women can juggle many roles and projects at the same time. A much needed talent in a CM role.
- We try to find resolutions. We are natural fixers, we tend to meddle in our friends lives now we can find solutions to make the experience better for the community.
- We use more words. It may sound odd but sometimes conveying our thoughts with more words put someone at ease rather than short jolted sentences.
Do you agree? Why do you think women are successful in this role?