|Original image source: luellajune.com via Mojo on Pinterest|
Certain colors create a perception. White can be considered clean and professional. Whereas other colors evoke different emotions like in sports. They referenced how there has been decades of research demonstrating how a sport's athletes behavior is affected by their uniform color. Black jerseys are perceived as more malevolent and cause players to play more aggressively.
To someone who has never bought themselves a new pair of shoes to brighten their spirits, fashion may seem like a frivolous pursuit. While yes, submitting to retail therapy to deal with an issue may come off as vain, it may in fact be a great heeler (pun intended!). This concept is something that TLC's hit show What Not to Wear has always been preaching for years: If you wear great fitting clothes, you'll feel great. But fashion also plays off the psychology of colors and when you wear certain colors, it puts you in a particular mood. If you have been feeling sluggish or tired, sometimes wearing a bright color can lift your spirits and give you an awakening.
We are also very visual people. We don't like to look at things that hurt our eyes. If our co-workers wear an appealing color than it may also affect our psyche. We like to look at the color and therefore our performance at work may be better. Note: have well-dressed co-workers! It doesn't have to be a shallow thing that you want others around to dress well. You have to look at them all day. But the best place to start is yourself. Set an example!
"Your behavior is often in tune with what you're wearing"
says Santa Clara University psychologist Jerry Burger. If you are putting a good mood out into the world, perhaps other will want to follow suit. Don't the women in the above picture look happy? They feel confident, beautiful and it shows!